Jill Martin launches new brand: By Jill Martin

Your life is about to get a lot more comfortable, and it's all thanks to Jill Martin.

Just in time for the colder seasons, the TODAY contributor launched her new brand By Jill Martin, a collection of the ultimate comfort essentials. The line features the best-selling cozy items that Martin has become known for, including a blanket, a hoodie and, yes, her fan-favorite Sherpa lounger.

After being diagnosed with breast cancer and undergoing treatment, Martin felt being able to grow her business felt like a bright spot in a “nightmare” of a year.

“I've lost so much in the last year that this is really the silver lining to an earth-shattering journey I've taken,” says Martin. “I’m super proud of it, I’m super proud of the team.”

In addition to items featuring logos from top colleges, the New York Giants and other sports teams, Martin is partnering with the NBA and WNBA to release special pink versions of lounge chairs and hoodies. Proceeds will be donated to the Basser Center for BRCA, the first center dedicated to the research, treatment and prevention of BRCA-related cancers.

She called all the items in the collection the “best” in the world – the best lounge chair in the world, the best hoodie in the world and the best binge-watching blanket in the world. “People want value and quality, and that means the best to me. That's why I call it the best collection.” Plus, they're made from a blanket material that our editors found particularly soft and plush.

That's why Martin says the products are for everyone (and make great gifts). “When you're 10 or 100, you want to use these items. They are suitable for everyone.”

Read on to shop all the new items from the collection, perfect for sports fans, avid binge-watchers, and more.

From the Jill Martin collection

The following items are from Jill Martin's own brand.

By Jill Martin Classic lounger

Martin's best-selling lounger has been a shopper favorite for some time, with over 250,000 sold, she says. “The lounger has been around for five years, but I have perfected it. It has everything in one that everyone has loved over the years…the hood, the closure, you can customize the cuffs.”

All of the loungers (and the hoodies and blanket too) are machine washable because Martin says, “Life is messy and I don’t want you to have to worry about it.” She adds, “It will make you happy in so many ways Take adventure with you. It will see you through great times, it will see you through exciting times. And I wore it during chemotherapy, it helped me through the hardest times.”

By Jill Martin Classic hoodie

Martin calls the hoodie from her new collection “your power item.” “The hoodie next to any sweatshirt will win because it's made from blanket fabric, it's the perfect weight, and everything that touches your body is made from the softest material.”

As with the classic lounger, personalization is included so you can add a name, special word or symbol.

By Jill Martin Golden State Warriors Couch

Calling all NBA fans! You'll love snuggling up in this lounger while cheering on your favorite team. All 30 teams are represented. Whether you're a fan of the Golden State Warriors or the New York Knicks, you can represent them in style.

Although Martin says the loungers are so comfortable, it's worth noting that they come with a warning: “You'll never want to take them off – and people steal them.”

By Jill Martin Indiana Fever Lounger

From the Indiana Fever to the Las Vegas Aces, you can choose from any of the 12 WNBA teams for this lounger. (Buy them all here.) There are also six colors to choose from – and any of them can be personalized for an additional $25! It's the perfect gift for any basketball lover in your life.

NBA Logoman Hoodie

You can also grab a hoodie style for all teams. Or for basketball fans who just love the sport, you can purchase a hoodie or lounger with the NBA or WNBA logos.

By Jill Martin New York Giants lounger

Whether you're attending a game at MetLife Stadium or cheering on the Giants from home, this is the perfect way to represent the team. When temperatures drop, you'll appreciate the button closure, thumbholes and blanket fabric.

By Jill Martin Syracuse Hoodie

This hoodie is a great way for freshmen, graduates and graduates of all ages to show their college pride. Currently available universities include Penn State, Liberty University and University of Michigan.

By Jill Martin University of Michigan Lounger

Speaking of the University of Michigan (which is Martin's alma mater): you can pick up a lounger or hoodie exclusively at the university store. Go blue!

By Jill Martin Family Blanket

Gone are the days when the whole family fights over a few blankets! This blanket is extra large (10 x 10 feet to be exact) so everyone can snuggle up and share in it. Seriously, it's so big that the brand says it can fit comfortably on a king-size bed.